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How I made over €2500 from €0.40

By Paul Feeney | Print Marketing

WHERE INNOVATION REPLACES TRADITION.
From Email Marketing to Facebook, Responsive Web Design to Google Advertising, It is time to embrace change.

Dec 10
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Go into the Cork City Library and go to the Business Development Section, Business Start Ups, Graphic Design, Web Design – any section that can help a business grow. Inside hundreds of books you will find my business cards.

I have developed 3 clients from doing this over the years and for this post I accumulated the total expenditure of just those 3 clients which came to €2897.34. Not bad for something that cost me around €0.40. Plus because of the nature of how they found me, our relationship started with a certain element of trust as they knew I was a designer who thought outside of the box.

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That is how serious I take the distribution of my business cards and how much I realise their potential. I have had jobs and clients from leaving my business cards everywhere. From pinning business cards on notice boards, leaving business cards in waiting rooms, in shops, beside tills, in other local businesses, in businesses that compliment my services but don’t clash like ink stores all over the country.

When I leave my apartment in the morning I have my keys, phone, wallet and business cards. Once you get into this game of trying to generate leads with your business cards you will be surprised by how addicted you can get to getting rid of them.

Want to discuss Business Card marketing?
Call me on 021 2340063 or email paul@corkprinting.com.

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About the Author

Paul Feeney is a Design & Marketing Consultant who helps SMEs increase sales through print marketing, sales focused web design, email marketing, online marketing & social media marketing.

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